The Team


Craig Fry


Craig’s story begins in civil service as a firefighter for the Los Angeles Fire Department.  Joining the department while just 18 years of age, Craig still holds the title as the “youngest person to ever graduate from the Los Angeles Fire Academy.”  Craig then embarked on a path of recognition and valor, beginning with his work in Highland Park while stationed at Fire Station 12.  His 31-year career took him up the ranks, culminating in his being promoted to the position of Deputy Fire Chief...  Read More


Brian Fry

Senior Vice PResident

Brian co-founded Craig Fry & Associates with Craig in 2013. Through adept management, financial discipline, and an eye for detail on every project, Brian was instrumental in bootstrapping Craig Fry & Associates into a full-service land-use consulting firm that is a major player in Los Angeles. Today, CF&A now manages over 250 active projects and employs diverse professionals. Brian is a licensed Realtor® with the State of California.


Larry Mondragon


A graduate of Harvard Law School and a retired member of the New York State Bar Association, Larry brings more than 30 years of experience counseling clients on the launch and expansion of high-growth businesses, applying a broad understanding of law and business to support the needs of entrepreneurial businesses where speed to market is imperative. 


Larry began his career at IBM Corporation, where he spent 16 years working in a variety of business... Read More


Matthew Marcote


Matthew serves as head of CF&A's Cannabis and Compliance Team and came to this industry from a career in data analytics and business development.  He is a Southern California native and is a graduate of the University of California, Irvine, having earned his degrees in Economics and Business.


Alexander Martinez

Project Manager

Alexander is a graduate of Arizona State University. 

Diana Vieyra

Project Manager

Diana brings years of client-relation experience to the CF&A team 

Evan Braswell

Project Manager

Evan joined CF&A after leaving the oil and wind energy fields in West Texas. He specializes in the creation and implementation of Stand Operating Procedures for Cannabis compliance with local, state, and federal regulations across a broad range of industries. 


Michael Rueda

Project Manager / Safety Consultant

A Navy veteran and retired Los Angeles Fire Captain, Michael joined Craig Fry & Associates in 2018, bringing on over 37 years of fire and safety and City Code experience.  He served as a Supervisor in the Arson Unit of the LAFD and was assigned in the Building Administration Section, assisting in the design and building of over 20 new fire stations in Los Angeles. 

Laura Liu

Office Administrator

Laura joined CF&A in 2018, bringing on years of billing and office management expertise.  She plays a key role in the development and implementation of policies and procedures at CF&A.